I keep saying that GM spent a load of money downsizing the B/D car lines for 1977 and it paid dividends. This is on top of the very strong sales success of the Seville, which sort of was happening concurrently. It is cool that the Fleetwood was far more rare (12x more DeVilles sold), another reason why I like it. But 335k sales, 351k....looking at Good Car Bad Car site, the peak of Cadillac sales going to back to 2002 was in 2005, with 235,002 total US sales.Cadillac sold 335,785 vehicles for the 1977 model year, it had broken the previous sales record for the 1976 model year which produced 304,485 vehicles. It was the first time that Cadillac had exceeded the 300,000 mark. Cadillac broke the sales record again for the 1978 model year building 350,813 vehicles.
Cadillac was the only luxury brand that could re-design its offerings so drastically yet manage to set new sales records. The luxury car buyers appreciated Cadillac’s trimmer, more efficient models…especially at the fuel pumps. The 1977 Fleetwood Brougham production totaled 28,000 vs the 234,171 DeVille production total. The 1977 Fleetwood Brougham was base priced at $11,546. Try to locate a brand new luxury sedan today for that price!
I like that it kind of legitimizes the relevancy of this car in its time, which does make it more interesting to me.