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GM faces roadblocks in rebuilding Cadillac brand
Posted: Tue Feb 10, 2015 9:00 am
by Bob
http://www.autonews.com/article/2015021 ... /150219993
Interesting read. I actually felt like the ATS and CTS were doing quite well, but apparently the sales numbers say otherwise. It's a shame because they are certainly class competitive. It just takes a long time to change perception.
Re: GM faces roadblocks in rebuilding Cadillac brand
Posted: Tue Feb 10, 2015 10:01 am
by kevm14
I sat in an ATS coupe and sedan at the car show this weekend. I also sat in a CTS. The back seat of the ATS is terrible but the driving position felt awesome.
Re: GM faces roadblocks in rebuilding Cadillac brand
Posted: Tue Feb 10, 2015 10:03 am
by kevm14
the carmaker can't persuade enough American sedan buyers to switch from foreign competitors such as BMW or Mercedes, and it can't make enough of its Escalade SUVs to satisfy domestic demand.
The world is a strange place.
Re: GM faces roadblocks in rebuilding Cadillac brand
Posted: Tue Feb 10, 2015 10:04 am
by kevm14
and on the CTS sedan, meant to rival the Mercedes E-class.
By the way, that sales leading E-class? Not impressed. I remember I sat in the back seat and I thought it felt decidedly like a Chrysler product. The S-class on the other hand was incredible (at $100k). But the E was meh. The CTS was better.
Re: GM faces roadblocks in rebuilding Cadillac brand
Posted: Tue Feb 10, 2015 10:06 am
by kevm14
Ugh.
At Brotherton Cadillac Buick GMC in the Seattle suburb of Renton, Wash., owner Brad Brotherton is offering 2014 ATS sedans at up to $12,000 off a sticker price that starts at about $33,215. In St. Peters, Mo., near St. Louis, Bommarito Cadillac was cutting as much as $17,500 off the price of a 2014 CTS sedan, which starts at about $45,345.
Dominique said Cadillac's residual values -- the projected end-of-lease values, expressed as a percentage of the new car's retail price -- are among the lowest in the luxury segment, ranking near the bottom with Lincoln and Jaguar.
Re: GM faces roadblocks in rebuilding Cadillac brand
Posted: Tue Feb 10, 2015 11:02 am
by Bob
kevm14 wrote:I sat in an ATS coupe and sedan at the car show this weekend. I also sat in a CTS. The back seat of the ATS is terrible but the driving position felt awesome.
I really want to rent an ATS sometime. It is supposed to be a great driver's car, which to me has to include a great seating position. Was the back seat bad in the 4 door ATS as well?
Re: GM faces roadblocks in rebuilding Cadillac brand
Posted: Tue Feb 10, 2015 1:21 pm
by kevm14
I was describing the sedan.