M/T: Top 15 most important cars of the last decade
Posted: Fri Jan 10, 2020 8:12 pm
https://www.motortrend.com/news/the-15- ... he-decade/
Oh wow. Actually this list makes sense. Bill may be mad though...
GM actually had 3 showings. The Volt, Bolt and the V2 wagon. Jonny Lieberman had this to say:
Oh wow. Actually this list makes sense. Bill may be mad though...
GM actually had 3 showings. The Volt, Bolt and the V2 wagon. Jonny Lieberman had this to say:
That is an interesting story.Cadillac CTS-V Wagon w/Manual
I will never forget walking into a Cadillac party during the 2010 New York auto show and seeing Cadillac's 556-horsepower station wagon in the metal for the first time. How could it be real? There was Bob Lutz—in my mind an unlit Cohiba clenched in his teeth and calling me "Pinhead!"—and the lust-worthy, sales-proof Caddy dream machine made a bit of sense. The car guys had taken over the asylum. How else to explain such a unicorn of a unicorn? Did I mention the CTS-V Wagon could be had with a six-speed manual transmission?
Story time: MotorTrend was lent a long-term manual V Wagon for a year and I was the lucky son of a female dog assigned its stewardship (I still owe you one, Angus!). What no one knew then, though I've since been told, is that a certain employee at Cadillac had baked two long-term press cars into the CTS-V Wagon's business plan. This person argued/bet that if MT and our chief rival were each given a long-termer, doing so would triple sales. Now, sales targets were low—500 units being the initial estimate—but since Cadillac was already making the Sport Wagon and the CTS-V, blending the two together didn't cost much and they didn't have to sell many to justify the car. Guess what? Cadillac sold over 2,000 CTS-V Wagons. And over 500 of them were row-your-owns. The bet paid off, accounting for over 10 percent of all second-gen CTS-V sales. Do I mind being used like that? Not an iota!
Sad news for Cadillac is that it's been downhill since then. Not just in terms of sales but in terms of cars that car people care about. Yes, the current CTS-V is outstanding. Thing is, with just one body style sales are nowhere near the second-gen car—about 6,000 total have left dealer lots. For many enthusiasts the V Wagon is the last Cadillac they loved. For a few, they're paying more for a used one than the car cost when new. Name one other Cadillac made this past decade you can say that about. I'll wait. -Jonny Lieberman